Meet The Founder
His work as a content creator further fueled his drive, as he collaborated with major brands across fashion, music, and lifestyle, gaining firsthand insight into the power of strategic storytelling and digital engagement. Second String Entertainment was born out of a desire to merge creativity with business—a company that not only produces high-quality content but also helps brands craft compelling narratives that resonate. With a deep understanding of production, branding, and digital marketing, Jordan has built a company that services a diverse range of clients, from educational institutions to corporate brands. Whether producing cinematic visuals, managing events, or developing content strategies, he remains committed to storytelling that captivates, influences, and drives impact.
Meet Jordan
Born and raised in New York City, Jordan grew up surrounded by the fast-paced energy and cultural diversity that shape the city. His love for cinema started at an early age—not just as a form of entertainment, but as a way to tell stories that capture emotion, culture, and impact. This passion led him to Wake Forest University, where he earned a degree in Communications and Entrepreneurship, gaining both the creative and strategic foundation to build something of his own.
Jordan’s entrepreneurial journey started long before launching Second String Entertainment. With over a decade of experience as a DJ, he learned how to curate experiences and connect with audiences. His hustle extended into fashion, real estate, and photography—He established a reputation for capturing high-quality visuals for a diverse range of clients, including academic institutions like Wake Forest University, media companies such as Revolt, real estate firms, and private clientele. Through his work in both photography and videography, he developed a strong eye for storytelling and production, skills that would later become the foundation of his company.